As an importer or wholesaler of carpets, it has taken you years of hard work to put your businesstogether. You have spent days and worked overnight to instill confidence in your resellers/ retailers that you are providing them good value for their money. Consequently, your mutual confidence and business have successfully grown over the years.
However, today you realize that there is more to business than just price and quality. The various human-rights protectionist organizations have successfully educated the normal consumer into realising that small children toiling under inhuman working-conditions may have made these carpets! Due to sheer empathy, the general consumer finds it impossible to buy these carpets any more! In a chain reaction, your resellers start avoiding your products, and the future of your business seems endangered!!